Driving +350% App User Acquisition
Table of Contents
Overview
Coach360 is a digital platform designed for soccer coaches, offering structured training sessions, hundreds of exercises, and tools to improve team performance.
To support its growth, Coach360 partnered with #Knights to build a complete visual and marketing ecosystem, enabling the platform to communicate more clearly with coaches, partners, and investors.
Key Information:
- Country: France
- Industry: Sports Tech / Coaching Platform
- Product: Mobile & Web Application
- Business Challenge: Complex app with many features and exercises, making communication and onboarding difficult
- Growth Objective: Improve marketing assets to drive user acquisition, engagement, and investor confidence
- Strategic Focus: Align content, visuals, and messaging across videos, presentations, and email campaigns
- Duration: Nov 2024 – Present
#Knights stepped in to build a complete visual and content ecosystem tailored for growth. The collaboration resulted in stronger positioning, clearer communication, and a scalable foundation to support Coach360’s expansion.
Services Provided
Problems
These challenges made it harder for Coach360 to communicate their value proposition effectively to users, partners, and potential investors.
Challenges
Results
High-impact promotional videos
We produced a series of promotional videos presenting the Coach360 platform and its benefits to coaches.
These videos were created in two languages to support international reach and improve accessibility for a broader audience.
English Version
Strategic video featuring Zinedine Zidane
From a 30-minute raw video, we created a short-form promotional video highlighting the partnership with Zinedine Zidane.
Multi-language Version
Product feature videos
To make the platform easier to understand, we created multiple short videos (around 30 seconds each) explaining the key functionalities of the app.
Educational exercise videos for coaches
Coach360 offers a large catalog of soccer exercises inside the app.
To highlight this content, we created a series of videos presenting training exercises, helping coaches quickly understand how they can use the platform to build effective training sessions.
Professional investor & product presentation
We redesigned the company’s PowerPoint presentation, replacing an outdated version with a modern, visually compelling deck that clearly communicates the product’s value and vision.
This new presentation helps Coach360 present their platform more effectively to partners, investors, and stakeholders.
Email marketing templates
Coach360 community section UI/UX
Key Takeaways
Through a strategic combination of video production, presentation design, and marketing assets, #Knights helped Coach360 significantly improve how their platform is presented, explained, and promoted.
By transforming complex product features into clear, engaging visual content, the collaboration enabled Coach360 to better communicate their value to coaches, partners, and potential investors.
Today, Coach360 benefits from a cohesive visual ecosystem that supports their marketing, user onboarding, and product storytelling, helping the platform continue to grow and reach more coaches worldwide.
"L’objectif était de refondre notre présence digitale"
Jimmy Turi
CEO and Founder, Coach360
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