BCIF tapped #Knights to evolve from a sales-driven business to a marketing-led one.
With no prior marketing team, they needed to build a solid foundation and address key marketing gaps to shift focus to a new investors customer base.
We provided the strategy, execution and enablement they required to transform.
Challenges
Identifying and Conquering Key Business Hurdles
No Established Marketing Plan
Needed to Attract New Investors
Required Shift from Sales to Marketing-Led
Lacked Marketing Resources & Bandwidth
Challenges
Turning Challenges into Growth Opportunities
Marketing Automation Integration
Through our expanded content production bandwidth, we efficiently scaled up article output around core client offerings.
New Website Build & Migration
With pillar pages and articles, we structured thematic content hubs focused on driving dedicated topic clusters to elevate category authority in search.
Account-Based Marketing Setup
Our team carried out a series of on-page improvements to refresh and elevate core evergreen articles and landing pages.
Social Media Activation
We spearheaded targeted outreach and contributed content to high-authority websites to expand their domain authority footprint.
Results
Our methodology has been tested and proven successful
830% Boost Website Visits
The new website design and elevated organic rankings translated into a flood of incremental website sessions.
150% Increase in Investors
Strategic alignment of their funnel, content and data-driven prioritization fueled exponential gains in SQLs from marketing channels.
1200% More organic traffic
Focus on search visibility through on-page enhancements and off-page authority building efforts stimulated triple digit increases.
Highlights
A glimpse into our finest work!
Testimonial
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Partnering with #Knights has been a great decision.
Partnering with #Knights has been a great decision for us at BCIF. We’ve already seen a boost in investors and website traffic. We’re excited to keep working with them and see where this takes us!