01
No established marketing plan
BCIF was operating on direct sales with no structured marketing strategy to guide growth.
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FinTech · Switzerland · 3-month transformation
From sales-only to +1,200% organic traffic.
+1,200%Organic traffic growth
+150%Investor growth
−70%Marketing spend
Overview
Building the foundation for marketing-led growth.
BCIF is a Switzerland-based Crypto Blue Chip Index fund. Its data-driven, rule-based approach is designed to offer a structured way to track crypto exposure without emotion-led decisions.
When BCIF partnered with #Knights, the business relied on sales and had no established marketing team, plan or supporting assets. The goal: build a complete digital growth ecosystem and connect with a wider audience of investors.
CountrySwitzerland
IndustryCrypto / FinTech
ProductCrypto Fund Index Platform
ChallengeSales-driven growth, no dedicated marketing function
ObjectiveTransition to marketing-led investor acquisition
FocusWebsite, SEO, content, social media and marketing automation
Duration3 months · 2024 project
Problems
A strong proposition. No growth engine.
Before the collaboration, four operational gaps limited BCIF’s visibility, acquisition and ability to scale.
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No investor acquisition system
There was no consistent content or funnel designed to reach and convert a wider investor audience.
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A sales-first operating model
The business needed to evolve from one-to-one selling into scalable, data-driven marketing.
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Limited team and resources
Without a dedicated marketing function or supporting tools, execution capacity was constrained.
04BCIF needed more than isolated marketing assets. It needed the strategy, infrastructure and capacity to make marketing a sustainable part of the business.
Our approach
From zero to a scalable ecosystem.
A concentrated three-month transformation connecting brand, website, search content, social communication and reporting.
Growth strategy
Set a roadmap for the shift to marketing-led acquisition.
Brand clarity
Shape a consistent, investor-first presentation.
Web foundation
Redesign the site and migrate the digital experience.
Search authority
Publish pillar pages and thematic SEO content.
Social presence
Distribute clear graphics, carousels and educational posts.
Reporting
Automate weekly updates and performance communication.
Everything started from zero
Strategy, content and automation infrastructure had to be established without an existing marketing department.
High-volume content, fast
A rapid production cadence was needed to explain BCIF’s core offering and reach new audiences.
Credibility in a crowded space
Technical SEO, on-page content and authority building needed to support a professional, investor-first identity.
Services provided
Seven capabilities. One growth system.
What we did
The work behind BCIF’s transformation.
Five connected deliverables turned a sales-led operation into an investor-facing marketing system. The visuals below link directly to the original images on the BCIF case study webpage; click any image to enlarge it.
01 · WEBSITE DESIGN & MIGRATION
A new digital foundation built for investors
BCIF needed a credible, coherent digital destination. We redesigned and launched best-crypto-index.com with a responsive experience, clearer product information, pillar pages and thematic content hubs. The site brought investor education and the index’s proposition into one consistent experience.
02 · SOCIAL MEDIA DESIGN
A consistent voice across social channels
We produced high-impact social graphics and carousels to explain BCIF’s offering and share key messages in a competitive crypto market. Each asset was designed to feel like part of one recognizable brand.
03 · SEO & CONTENT MARKETING
Search content that explains the complex
We built thematic content hubs and SEO-led blog content to support discoverability, educate prospective investors and build authority. This work combined on-page SEO with a wider focus on credible search visibility.
04 · AUTOMATION & WEEKLY UPDATES
Performance communication on repeat
We introduced a recurring BCIF Weekly Performance Summary to make performance information accessible across the website and social media. Instead of one-off updates, BCIF could communicate with a more repeatable reporting format.
05 · PERFORMANCE CAROUSEL
Turning index data into digestible stories
We created performance-focused carousels that present index metrics and market insights in a clearer visual format, helping BCIF communicate data in a way audiences could quickly understand.
Results
From a sales-only model to measurable growth.
The original BCIF case study reports the following outcomes from the engagement.
Reported increase in organic traffic, highlighted in the original case study headline.
The separately reported uplift in website visits following the transformation.
Reported increase in investors, supporting the shift toward marketing-led acquisition.
Reported reduction in marketing spend as the new system took shape.
Alongside the reported growth, BCIF gained a rebuilt website, repeatable content production and recurring performance communication—a digital infrastructure designed to support continued acquisition.
Key takeaways
What made it work.
01
A marketing plan changes the operating model.
By aligning strategy, execution and tools, BCIF began moving beyond a purely sales-driven approach to a more scalable marketing function.
02
Clarity matters in complex FinTech products.
A professional website, accessible content and visual explanations helped translate index methodology into communication designed for prospective investors.
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Search authority needs a content foundation.
Pillar pages, topical hubs and SEO-led articles worked together to improve visibility in a competitive category.
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Repeatable content is more valuable than one-offs.
Weekly summaries and performance carousels gave BCIF a consistent system for communicating updates and market data.
05
Growth comes from connected touchpoints.
Website, social media, branded visuals, content and automation reinforced each other as a single marketing ecosystem.
Partnering with #Knights has been a great decision.
“We’ve already seen a boost in investors and website traffic. We’re excited to keep working with them and see where this takes us!”
