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Case Study – BCIF

BCIF Logo

Driving 1200% Organic Traffic & 150% Investor Growth

Fintech Marketing
Website Design & Development
Social Media Management
SEO Optimization
Branding
Content Marketing
Visual Identity Design
Beige Brown Aesthetic Save The Date Editable Mockup Instagram Post

Table of Contents

Overview

BCIF is a data-driven Crypto Blue Chip Index fund based in Switzerland, offering investors a stable, rule-based, zero-emotion approach to cryptocurrency exposure.

BCIF tapped #Knights to evolve from a sales-driven business to a marketing-led one. With no prior marketing team, they needed to build a solid foundation and address key marketing gaps to shift focus to a new investors customer base. We provided the strategy, execution and enablement they required to transform.

Key Information:
• Country: Switzerland
• Industry: Crypto / FinTech
• Product: Crypto Fund Index Platform
• Business Challenge: Sales-driven model with no marketing team, plan, or assets
• Growth Objective: Shift to marketing-led growth and attract new investors
• Strategic Focus: Full digital transformation, content scaling, SEO, and investor acquisition
• Duration: 3 Months (Operation D-day 2024)

#Knights stepped in to build a complete marketing ecosystem from scratch. The collaboration resulted in a powerful shift from sales-only to a scalable, marketing-led growth engine.
Marketing spend
- 0 %
Website Visits
+ 0 %
Increase in Investors
+ 0 %

Problems​

Before our collaboration, BCIF faced several foundational gaps that limited their ability to attract investors and scale:
1
No Established Marketing Plan
The company operated purely on sales with zero structured marketing strategy.
2
Needed to Attract New Investors
There was no system or content in place to reach and convert a broader investor audience.
3
Required Shift from Sales to Marketing-Led
The entire business model needed to evolve from direct sales to scalable, data-driven marketing.
4
Lacked Marketing Resources & Bandwidth
With no dedicated marketing team or tools, they had limited capacity to execute or grow.

Challenges​

This project required building a full marketing engine from zero in just 3 months. Several challenges needed to be addressed:
1
Building marketing infrastructure from scratch
We had to create strategy, content, and automation systems where nothing existed before.
2
Scaling content production at high speed
The team needed to rapidly produce high-volume, high-quality content focused on core offerings to educate and attract investors.
3
Driving authority and visibility in a competitive crypto space
We needed to combine technical SEO, on-page optimization, and off-page authority building while maintaining a clean, professional investor-first brand.

Results

Through an intensive 3-month collaboration, #Knights helped BCIF successfully transition to a marketing-led organization with a complete digital growth system.
New Website Build & Migration
Complete redesign and launch of best-crypto-index.com with pillar pages and thematic content hubs.
5 7
3 7
High-impact social media graphics and carousels promoting BCIF’s key messages.
2 6
Thematic content hubs and pillar pages built for search authority.
4 7
Automated “BCIF Weekly Performance Summary” content across web and social.
Brochure 8
Interactive carousels showcasing performance metrics and market insights.
Brochure 10

Key Takeaways​

Through a strategic combination of website redesign, content scaling, SEO optimization, social media activation, and marketing automation, #Knights helped BCIF transform from a sales-only operation into a high-growth, marketing-led crypto fund.

By building a solid digital foundation and turning complex index methodology into clear, investor-focused content, the collaboration enabled BCIF to dramatically increase visibility, traffic, and investor acquisition.

Today, BCIF benefits from a scalable marketing ecosystem that continues to drive organic growth, strengthen category authority, and support long-term expansion in the crypto investment space.

Marketing spend
- 0 %
Website Visits
+ 0 %
Increase in Investors
+ 0 %
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"Partnering with #Knights has been a great decision."

Partnering with #Knights has been a great decision for us at BCIF. We’ve already seen a boost in investors and website traffic. We’re excited to keep working with them and see where this takes us!

Bertram Seitz
CEO and Founder 

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