Coach360
A complete visual and marketing system to make a complex coaching platform easy to understand and promote.
FranceOngoing since Nov 2024Video · UI/UX · Email
+350%
App user acquisition
View full case study
SEO, AEO & GEO that make your brand easy to find. Hard to ignore.
From Google rankings to clear answers and AI-powered discovery, we build one connected organic visibility system. Strong technical foundations, genuinely useful content, and measurable business growth.
Trusted by 60+ startups and global brands, across 20+ industries.
The challengeThe search problems brands bring
The search problems brands bring
to us on day one
“
We're publishing content but barely showing up in search.
We map search intent, topical gaps and competitors, then focus on the pages and topics with commercial potential.
“
Our website is slow, confusing or difficult to index.
We uncover crawl, rendering, internal-linking and page-experience issues that hold important pages back.
“
AI-generated answers mention competitors, not us.
We assess relevant prompts and brand references, then improve the clarity, evidence and discoverability of your expertise.
“
Traffic comes in, but leads and sales don't follow.
We align content with purchase journeys and fix the next step from search landing page to conversion.
“
We don't know what AEO or GEO really requires.
We separate durable SEO fundamentals from speculative tactics and create a sensible plan for emerging search experiences.
“
Our content reads like every other website in the category.
Original insights, expert review and differentiated points of view help make content worth reading and citing.
“
Our competitors own the questions customers ask.
We build topic clusters and useful, direct answers around the comparisons, objections and decisions that matter.
“
We operate across cities, countries or languages.
Local, international and multilingual SEO architecture brings the right version of your business to the right audience.
“
Our SEO reports are all rankings and no revenue.
We report on qualified clicks, leads, conversions and supported AI visibility signals—without pretending every mention is measurable.
One connected approachSearch is changing.
Search is changing.
Good fundamentals still win.
SEO, AEO and GEO are not three disconnected tricks. We use proven search fundamentals as the base, then improve how your expertise is expressed, verified and discovered in AI-assisted search.
01
Get discovered
A technically healthy website and useful, intent-led pages give search engines clear paths to your business.
0102
Answer the question
Clear explanations, helpful formats and properly supported facts make your expertise easier to understand.
03
Build credibility
A consistent brand footprint, real expertise and trustworthy references strengthen confidence across discovery journeys.
04
Measure what matters
Connect organic visibility to meaningful actions: qualified visits, inquiries, sign-ups and revenue, where trackable.
04What we doOne team for every layer of
One team for every layer of
organic visibility
From technical foundations to content and trusted mentions, each discipline supports the same outcome: being useful and discoverable wherever customers research.
Technical SEO & Site Architecture
Make important pages easier to crawl, index, navigate and use, from JavaScript rendering to templates, internal links and Core Web Vitals.
Keyword, Intent & Topical Strategy
Capture what buyers actually search for. We research intent, content gaps and topical opportunities, then map pages to the journey.
AEO: Answer-Ready Content
Create direct, accurate answers to genuine questions, with clear information hierarchy, helpful formatting and cited expertise.
GEO: AI Search Visibility
Improve how your brand, products and expertise are described and supported online, and track relevant citations where reliable tools allow.
Authority & Digital PR
Earn relevant attention through useful original assets, expert contributions and credible mentions rather than low-quality link schemes.
Organic Analytics & Conversion
Connect Search Console and analytics to meaningful outcomes. Build dashboards, improve organic landing pages and prioritize by business impact.
What you receive
A roadmap for search and AI discovery
No vague promises or overwhelming exports. You get a clear baseline, ranked opportunities and execution-ready priorities tied to your goals.
01
Technical & indexation audit
A prioritized review of crawlability, templates, metadata, index coverage, architecture and the issues worth fixing first.
02
Search + AI visibility baseline
A documented starting point for organic search and a sample of relevant AI-generated answers, including what can and cannot be reliably measured.
03
Intent, keywords & topic map
Buyer questions, priority search terms, content clusters and recommended URLs, organized by importance and effort.
04
Answer & content briefs
Practical briefs with user intent, page structure, subject-matter input, evidence needs and opportunities for direct answers.
05
Authority & entity action plan
A consistent description of your brand and offerings, plus credible content and off-site opportunities that support trust.
06
90-day execution roadmap
A prioritized sequence of technical fixes, content production, owners, checkpoints and outcome-based KPIs.
How we work
Our 5-phase search growth framework
An initial audit and roadmap, followed by coordinated implementation and continuous learning. The exact timeline depends on your site and scope.
Phase 1
Discover & Align
Week 1
- Review goals, audiences and priority offerings
- Connect available Search Console and analytics data
- Agree on markets, competitors and success signals
Phase 2
Audit the Ecosystem
Weeks 1–2
- Technical, content and SERP opportunity review
- Sample relevant AI answers and brand references
- Share high-priority problems and quick wins
Phase 3
Plan the Opportunities
Weeks 2–3
- Define clusters, priority pages and content briefs
- Map technical fixes, expertise and authority needs
- Build a 90-day roadmap with owners
Phase 4
Launch Improvements
Weeks 3–6
- Implement approved fixes and priority page upgrades
- Publish or refresh useful, expert-reviewed content
- Validate indexing and tracking changes
Phase 5
Improve & Report
Ongoing
- Monitor search and supported citation signals
- Review leads, conversions and content performance
- Iterate based on evidence and changes in demand
IndustriesOrganic visibility built around
Organic visibility built around
how your buyers search
A SaaS comparison page is not a travel guide. We adapt technical, editorial and authority priorities to your market, buying journey and level of trust required.
Industries we support
💼 B2B & SaaS
High-intent solution pages, comparison queries, subject-matter expertise and search journeys that support qualified pipeline.
🛒 E-commerce & DTC
Category and product discovery, faceted navigation, helpful buying guides and search experiences that support sales.
🏕️ Travel & Tourism
Destination demand, location-rich editorial content, booking intent and international search visibility.
💳 Fintech & Finance
Accuracy-first content, clear authorship, trustworthy evidence and navigation for complex financial decisions.
📍 Local & Multi-location
Local landing pages, accurate business profiles, consistent details and genuine service-area relevance.
🏗️ Real Estate & Construction
Service, project and location pages that answer important questions across longer consideration cycles.
🩺 Health & Wellness
Expert-reviewed, responsible content and clear sourcing for topics where accuracy and trust matter most.
📱 Technology & Apps
Technical documentation, use-case search, integration pages and high-value product-led education.
🎓 Education & Professional Services
Authority-led guides, program or service pages, FAQ research and conversion paths for informed decisions.
Designed for your stage
🚀 Startups
Build crawlable foundations, clear positioning and a focused set of high-intent pages before scaling production.
📈 Scaling Brands
Grow topical coverage and authority while improving internal links, workflow and measurement.
🏢 Enterprise Teams
Coordinate large websites, multiple stakeholders and governed editorial and technical changes.
🌍 International Brands
Plan localization, hreflang, country intent and market-specific terminology.
🤝 In-house Marketing Teams
Add specialist audits, editorial briefs and delivery capacity without replacing your team.
Results, not just promises.
BabaCamper
A booking-ready website and SEO strategy that brought international travellers to a Moroccan campervan brand.
Morocco6-month engagementWebsite · Booking · SEO
11K
Monthly organic visitors in 3 months
View full case study
BCIF
A marketing-led digital overhaul: new website, SEO content engine, reporting and investor-focused positioning.
Switzerland3-month projectSEO · Website · Content
+1,200%
Organic traffic growth
View full case study
Well Built Consulting
Brand voice, social design and an always-on content engine for US construction consultants.
United States6-month projectBrand · Social · Video
104
Promotional posts in 4 months
View full case study
BCIF Gold
A fast-moving digital launch combining the website, content, social assets and a memorable 3D coin identity.
Slovenia1-week launchWebsite · Content · Design
1 week
Project delivery time
View full case study
Our rating based on verified client reviews
Your teamMeet your #Knights
Meet your #Knights
search specialists
Search strategists, technical specialists, editors and analysts working together, with expertise and resourcing matched to your actual scope.
SEO-led, AI-search awareTechnical + editorialEvidence over hacksConversion-focusedClear reporting
01Search Strategy Lead
Sets priorities, aligns content to intent and translates business goals into a focused organic roadmap.
02Technical SEO Specialist
Handles indexation, crawl efficiency, site architecture, performance and implementation validation.
03Content & Editorial Strategist
Plans useful topic coverage, turns expertise into helpful briefs and oversees editorial quality.
04AI Search & Entity Specialist
Assesses answer visibility and brand references, with careful attention to what can actually be observed.
05Digital PR & Authority Lead
Develops credible coverage, original story angles and relevant mentions across your category.
06Analytics & CRO Specialist
Builds dashboards and links organic discovery to meaningful on-site actions and commercial outcomes.
Engagement options
Choose the right search growth model
Start with a focused audit, build a strong search foundation, or partner with us for ongoing SEO, answer content and AI-discovery work.
1 / 4
Indicative pricing shown above. Final scope is confirmed after reviewing your website, markets, goals and delivery needs. No automatic rankings, answer placements or AI citations are promised.
Build your packageNeed search and
Need search and
other services?
Combine SEO, AEO and GEO work with website development, CRO, content, digital PR or paid media. Scope one package around your goals and capacity.
Calculate Your Quote
Why #KnightsWhy brands choose #Knights
Why brands choose #Knights
for SEO, AEO & GEO
A joined-up search team that understands both technical foundations and the changing ways people discover, evaluate and choose brands.
🧭 Search Strategy First
We start with who is searching, what they need and the business outcome—not a checklist of keywords.
🛠️ Technical + Editorial Together
Engineering issues and content gaps get handled as one system rather than competing projects.
✍️ People-First Content
Useful pages, genuine expert input and original evidence matter more than bulk AI-generated copy.
🔎 Transparent AI Search Approach
We distinguish measurable citations and references from limited or speculative visibility estimates.
📌 Prioritized Action Plans
Technical changes, content briefs and authority opportunities ranked by impact, effort and dependency.
🌍 Cross-Market Experience
Plans adapt to international sites, different languages and local intent without a one-market template.
📊 Reporting Connected to Outcomes
We connect organic reach to qualified visits, inquiries and conversions where attribution allows.
🤝 Your Team or Ours
We can advise your developers and editors or coordinate implementation with the wider #Knights team.
⚡ Adaptable Execution
Regular reviews keep your roadmap current as your website, competitors and search experiences change.
FAQ
Frequently asked questions
What is the difference between SEO, AEO and GEO?
SEO improves discoverability and usefulness in traditional search. AEO focuses on making answers direct, accurate and understandable. GEO focuses on how well your brand and sources can be understood and potentially referenced in generative AI experiences. These overlap heavily: good SEO is the foundation.
Is SEO still worth investing in with AI search?
Yes. Search engines and AI search features still benefit from helpful pages, crawlability, strong information architecture and trustworthy evidence. The mix of referral traffic may change, so we track business outcomes rather than rankings alone.
Can you guarantee placement in Google AI Overviews, AI Mode or chatbots?
No. No agency can guarantee rankings, AI citations, an AI-generated recommendation or a particular placement. We work on the quality and accessibility of your content and review observable results where possible.
Do we need a special AI file or custom schema for GEO?
Not as a general requirement. Google says no special AI-specific optimization is required for its AI search features. Accurate structured data can support understanding when it matches visible page content, but is not a shortcut to being cited.
What does an SEO and AI visibility audit include?
A review of crawlability, indexation, architecture, content quality, search intent, competitor opportunities, brand clarity and sampled AI-answer visibility, followed by prioritized recommendations.
How long until we see SEO results?
Technical fixes may become noticeable sooner, while content and authority work often take months. Timing depends on your site, competition, publishing velocity and the search engines. We establish baselines and review progress regularly.
Can you work with WordPress, Shopify and custom websites?
Yes. We adapt technical recommendations and implementation to the platform, templates, content system and developer resources available.
Do you write the content too?
We can research, brief, edit and produce content with subject-matter input and review. We prioritize genuine usefulness, accuracy and a consistent brand voice over mass output.
How do you measure GEO or AI search visibility?
We use available platform reporting, citation data where supported and a documented sample of relevant questions. Coverage varies by provider, so we do not present prompt samples as a complete market share or promise precise AI attribution.
Will you manage implementation or only deliver a roadmap?
Either. We can provide an audit and handover, work alongside your in-house developers and writers, or coordinate ongoing improvements through a managed program.
Can you support local or international SEO?
Yes. The work may include local service pages and business profiles, or international architecture, localization, hreflang and market-specific search intent.
Can SEO, AEO and GEO be sold separately?
Yes. A technical audit, answer-content program or AI discovery review can be scoped on its own. We will explain which foundational improvements are needed for the work to be useful.
