01
A product that needed clearer presentation
The platform brought together a broad range of features. Its website and content needed to explain those capabilities in a way each audience could quickly understand.
01
Sports Tech · France · Ongoing since Nov 2024
Revamping Coach360’s digital presence.
+350%App user acquisition
-60%Marketing spend
+2.5MReach across platforms
Overview
A renewed digital presence, built around Coach360.
Coach360 helps football coaches plan sessions, create exercises and manage their teams through one mobile and web platform. Founder Jimmy Turi came to #Knights with a clear goal: revamp its digital presence. Since November 2024, our work has brought that goal to life through a refreshed identity, a rebuilt website and consistent content across video, email, social media and advertising.
CountryFrance
IndustrySports Tech / Coaching Platform
ProductMobile & Web Application
AudiencesCoaches (B2C) · Clubs (B2B) · Investors
ObjectiveRevamp Coach360’s digital presence across its website and communication channels
DurationNov 2024 — Present
The challenge
A digital presence ready for a fresh start.
Coach360’s online presence needed to better reflect the platform behind it. The challenge was to modernise its presentation, bring consistency to its communication and make the product clearer to coaches and clubs.
02
An inconsistent digital identity
The website and pitch deck needed updating. Video content lacked structure, while emails and social posts used inconsistent visual styles.
03
Different buyers. The same message.
Individual coaches and clubs had different needs and pricing questions. Shared marketing assets blurred those differences, and clubs lacked a clear route to a tailored quote.
04
Content demands outpacing capacity
Feature launches, partnerships and events called for regular content in French and English. Coach360 needed reliable creative support to turn those opportunities into finished assets.
04Jimmy’s goal was to revamp Coach360’s digital presence. We approached the website, visual identity and ongoing content as connected parts of that transformation.
Our approach
One shared direction. A complete digital refresh.
Strategy
Align the digital refresh with Jimmy’s priorities.
Market research
Clarify what coaches and clubs need to know.
Competitor research
Identify relevant ways to differentiate Coach360.
Creative direction
Set one visual direction across every channel.
Production
Apply the new direction across website and content.
Review & refinement
Refine the work with the Coach360 team.
Services provided
One creative partner, across every touchpoint.
Brand Refresh
Web Design & Development
Video Production
Product Deck Design
Email Marketing
Social Media Content
Ad Creatives
App UI/UX Design
Marketing Advisory
What we did
How we renewed Coach360’s digital presence.
The transformation extended from the website to the channels people encounter every day. Each deliverable helped Coach360 present itself more clearly and consistently, while supporting product discovery and enquiries.
01 · BRAND REFRESH
One recognisable brand across every channel
We refreshed Coach360's visual identity and carried it across the website, videos, emails, social content and ads. A shared visual system connects every touchpoint and gives new content a consistent starting point.
02 · WEB DESIGN & DEVELOPMENT
A website that makes the product clearer
We redesigned and rebuilt the website in WordPress and Elementor, presenting the platform’s features within the refreshed brand identity. The result gives Coach360 a central destination that connects its product story with its wider marketing.
03 · B2B CLUBS PAGE
A clearer path from club interest to enquiry
We built a dedicated B2B page with an interactive pricing calculator. Clubs enter their requirements, see their price and submit their contact details. Each enquiry gives Coach360 both a potential customer and the pricing scenario behind their interest.
04 · VIDEO PRODUCTION
Product and partnership stories, ready to share
We produced promotional videos in French and English, including a short edit of a 30-minute interview about the Zinédine Zidane partnership. A separate presentation video gave the founder an asset for business conversations, with a vertical cut extending its use to social media.
05 · AD CREATIVES
Focused creative for paid campaigns
We translated Coach360's product features into branded ad creatives for coaches and clubs. A clear message, recognisable visuals and a direct call to action connect the ad experience with the website visitors reach next.
06 · VIDEO PRODUCTION
App features, explained in short videos
We turned key features into focused videos of around 30 seconds, covering AI-generated exercises, the exercise library, team management and the tactical board. #Knights handled scripting, screen recording, editing, voiceover, subtitles and calls to action, with horizontal versions for YouTube and vertical versions for social.
07 · VIDEO PRODUCTION
World Cup moments that show the product in action
Coach360 recreated goals from the 2026 World Cup on its tactical board. We recorded and edited those sequences into short videos, using familiar football moments to demonstrate a real product feature.
08 · EMAIL MARKETING
A consistent brand in the inbox
We created branded Brevo email templates for onboarding, feature spotlights, promotions and the Zidane endorsement. Ongoing campaign design and management keeps those communications aligned with the website and wider brand.
09 · SOCIAL MEDIA CONTENT
Creative support for a consistent social presence
Working with Coach360's social media manager, we produce designed posts and vertical videos for the publishing calendar. This gives the team regular creative support while keeping the content aligned with the brand.
Results
A renewed presence. Results beyond the redesign.
Growth in app user acquisition, supported by clearer product communication across the website and marketing content.
A reduction in marketing spend alongside the reported increase in app user acquisition.
Combined reach across platforms through videos, social content and campaigns.
The core outcome is a renewed, consistent digital presence: a refreshed identity, a rebuilt website and content that carries the same brand across channels. The B2B page also adds a structured route to club enquiries, capturing contact details and pricing requirements.
Key takeaways
What connected the transformation.
01
Build recognition across touchpoints.
The brand refresh gave the website, videos, emails and ads a shared visual language, so each asset reinforces the same identity.
02
Show one feature at a time.
Short screen-recorded explainers make individual features easier to follow and give the team content it can reuse across channels.
03
Give each audience a relevant next step.
Coaches can explore the platform’s features. Clubs can work through their pricing requirements and send an enquiry with useful context.
04
Plan for more than one use.
Partner presentations, interviews and tactical-board recordings were adapted into formats for business conversations, YouTube and social media.
05
Keep creative support close to the team.
Since November 2024, #Knights has worked alongside Coach360’s founder, product team and social media manager to support ongoing creative needs.
“
The goal was to revamp our digital presence. We particularly appreciated their attentiveness, availability and ability to quickly understand our challenges.
★★★★★
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