Paid Advertising & PPC
Turn ad spend into real business growth.
Google Ads, Meta, LinkedIn and TikTok campaigns planned around your business goals—not vanity metrics. We handle targeting, creative testing, conversion tracking and ongoing optimization from one accountable team.
Trusted by 60+ startups and global brands, across 20+ industries.
Clicks are easy to buy.
Profitable outcomes take work.
If paid traffic looks busy but revenue and qualified leads do not move, the problem is usually bigger than the ad itself.
We are spending every day without knowing what we earn.
Connect ad spend to useful outcomes: quality leads, purchases, pipeline and the revenue data you can reliably measure.
Our campaigns attract clicks, not customers.
Review intent, audience fit, messaging and landing pages to improve the quality of traffic you buy.
Our cost per lead keeps rising.
Test new offers, keywords, creative angles and exclusions before simply increasing your budget.
Our Meta creatives stop performing after a few weeks.
Set a repeatable creative testing rhythm with new hooks, variations and clear decisions about winners.
We do not know whether Google or social is better.
Build the channel mix around buying intent, business model and available budget—not platform hype.
Tracking is inconsistent across our accounts.
Review conversion events, consent settings and analytics so the team can make better-informed decisions.
We boosted posts but never built a real funnel.
Separate prospecting, consideration and retargeting with goals tailored to each stage.
Our agency reports impressions, not results.
Get decision-ready reporting on spend, lead quality, cost per acquisition and what changes next.
Scaling spend breaks our results.
Increase budgets methodically while protecting tracking quality, offer fit and operational capacity.
More than media buying.
A connected growth system.
Strong paid advertising combines research, compelling creative, accurate measurement and consistent improvement.
Better Intent
Reach people when they search, browse or compare—using the right message for the moment.
01Creative Learning
Turn each test into insight about which offers, formats and hooks earn attention and action.
Spend Discipline
Make budget decisions from cost, conversion quality and commercial impact rather than gut feeling.
Full-Funnel Clarity
Understand what happens after the click, from landing-page experience to sales follow-up.
04Paid media expertise
from first click to conversion.
Strategy, setup, optimization and reporting across platforms—with the right mix for your customer and budget.
Google Search & Performance Max
Capture existing demand with relevant keywords, intent-led ads, structured campaigns and conversion-focused optimization.
Meta Ads — Facebook & Instagram
Build acquisition and retargeting campaigns, test creative angles and optimize toward the outcomes your business values.
LinkedIn Ads for B2B
Reach decision-makers with focused offers and measurable lead-generation or account-based campaigns.
TikTok & Short-Form Paid Social
Turn platform-native concepts into paid creative tests with a clear plan for hooks, formats and iteration.
Creative Testing & Landing Pages
Develop ad copy and testing briefs, review landing-page friction and connect the message from ad to action.
Tracking, Reporting & Account Audits
Review events, GA4 and platform data; explain the performance story and where the next budget adjustment belongs.
Campaigns built around your goal.
A paid media plan should answer one practical question: what should the next qualified visitor do?
High-intent search leads
Put your service in front of users actively searching for a solution, then measure real enquiries.
Google Search · Landing PagesDTC product sales
Connect catalog feeds, product pages and creative to performance-oriented e-commerce campaigns.
Meta Catalog · ShoppingB2B lead generation
Pair focused audiences with genuinely useful offers, then report on lead quality—not just form volume.
LinkedIn · Google SearchLocal enquiries & bookings
Promote a local service by geography, opening hours and customer intent, then track calls or bookings.
Search · Maps · MetaNew offer or product launches
Test distinct messaging angles before scaling the ones that bring valuable responses.
Meta · TikTok · TestingRetargeting & repeat demand
Re-engage eligible visitors with timely messaging while respecting consent and platform policies.
Retargeting · First-party DataYour accounts. Your budget.
Clear decisions.
No black-box media buying. Your team keeps visibility into platform billing, access, performance and approvals.
Client-owned ad accounts
Run campaigns in your business-owned account where possible, with agreed roles and permissions.
Ad spend stays separate
Platform advertising spend is paid directly to Google, Meta or the chosen network—not hidden in agency fees.
Tracking with context
Use consent-aware measurement and explain where attribution is incomplete or estimated.
Test, review, adjust
Agree objectives, review learnings and make deliberate changes; never promise guaranteed ROAS.
Clear deliverables.
Performance you can understand.
From account structure to reporting, you know exactly what gets built, tested and managed.
Paid media audit & growth plan
Review account history, customer intent, offer strength and tracking gaps before allocating budget.
Campaign architecture
A clear structure for objectives, audiences or keywords, placements and budget allocation.
Ad copy & creative testing briefs
Relevant messaging angles, ad variants and production guidance for agreed formats.
Conversion measurement setup
Agreed events, analytics checks and tracking diagnostics based on your available systems.
Ongoing optimization log
A practical record of experiments, budget changes, exclusions and lessons learned.
Readable performance dashboard
Reports on spend, conversions and business-fit KPIs, with priorities for the following period.
A 5-phase performance advertising framework
A structured first month followed by ongoing testing, learning and refinement. Timing depends on account access and approvals.
Discovery & Goals
- Understand offers, audience and unit economics
- Review existing account and analytics access
- Agree budget and success metrics
Research & Tracking
- Map platform choice, keywords and competitors
- Check conversion events and attribution limits
- Set campaign and creative testing priorities
Build & Launch
- Prepare campaign structure and ad copy
- Review or brief creatives and landing pages
- Launch after review and approval
Optimize & Test
- Review search terms, audiences and placements
- Test new messaging and creative hypotheses
- Tune budgets and bidding based on signal quality
Report & Scale
- Report commercial KPIs with context
- Review lead or purchase quality with your team
- Reinvest carefully and refine the roadmap
Paid acquisition shaped by
the way your buyers decide.
We adapt campaign structure, messaging and measurement to demand cycles, purchase intent and your conversion process.
Industries we support
💼 B2B & SaaS
Search intent, demo requests, LinkedIn targeting and CRM-connected lead quality.
🏕️ Travel & Tourism
Seasonal demand, destination inspiration and booking-focused retargeting.
📱 Apps & Technology
Acquisition, consideration and activation metrics across eligible app campaigns.
💳 Finance & Fintech
Trust-led creative, compliance review and well-qualified demand generation.
🏗️ Construction & Real Estate
Local high-intent leads, property enquiries and longer sales-cycle follow-up.
🛒 E-commerce & DTC
Product feeds, paid social creative testing and campaign economics tied to margins.
🩺 Health & Wellness
Responsible local messaging and lead generation within platform and market policies.
🍽️ Food & Hospitality
Location targeting, offers, reservations and measurable seasonal campaigns.
🎓 Education & Coaching
Course enquiries, webinar leads and enrolment-focused customer journeys.
Built for every business type
🚀 Startups
Start with one high-fit platform and controlled tests before expanding spend.
🏢 Established Companies
Improve account structure, attribution quality and budget discipline at scale.
🤝 B2B Teams
Focus on sales-ready leads and campaign-to-pipeline feedback.
🛍️ Consumer Brands
Turn product, audience and creative insights into more efficient acquisition.
📍 Local Businesses
Prioritize nearby intent, calls, bookings and sustainable test budgets.
Selected work. Proven creative & digital delivery.
Coach360
A complete visual and marketing system to make a complex coaching platform easy to understand and promote.
BabaCamper
A booking-ready website and SEO strategy that brought international travellers to a Moroccan campervan brand.
BCIF
A marketing-led digital overhaul: new website, SEO content engine, reporting and investor-focused positioning.
Well Built Consulting
Brand voice, social design and an always-on content engine for US construction consultants.
BCIF Gold
A fast-moving digital launch combining the website, content, social assets and a memorable 3D coin identity.
Our rating based on verified client reviews
Meet your #Knights
paid media team
Performance strategists, media buyers, creative specialists and analysts collaborating on the full customer journey—from first impression to meaningful results.
01 Account & Project Lead
Your main point of contact for priorities, timelines, approvals and progress.
02 Paid Media Strategist
Owns objectives, channel allocation, budget logic and the testing roadmap.
03 Google Ads Specialist
Builds and optimizes keyword, shopping and intent-led campaigns.
04 Paid Social Specialist
Handles Meta, TikTok and audience-led campaign experimentation.
05 Creative Strategist & Copywriter
Develops hooks, ad concepts and iteration briefs around customer insight.
06 Tracking & Analytics Specialist
Reviews event quality, dashboards and attribution limitations.
07 Conversion & Landing Page Specialist
Flags post-click friction and prioritizes improvements that support conversion.
Paid media management
priced around your spend.
Flexible management fees for ambitious brands worldwide. Pay a monthly minimum or a percentage of ad spend—whichever is higher. Your media budget stays separate.
How the fee works: each month, your management fee is the higher of the listed minimum or the stated percentage of actual monthly ad spend, not the sum of both. The 3-month (−10%) and 6-month (−20%) commitments reduce both the minimum and the percentage for the full term. Ad spend is paid separately to your ad platforms. Video/photo production, major landing-page builds, advanced tracking, external tools and applicable taxes are quoted separately. Currency conversions are indicative. Results are not guaranteed.
Need paid ads and
the right landing pages?
Bundle PPC management with landing-page design, short-form video, CRM, analytics or email automation. Get a joined-up plan that improves the experience beyond the click.
Build a Performance Plan
Why brands choose #Knights
for paid advertising
A lean performance team combining strategy, media buying, creative and measurement—without hiding behind vanity metrics.
Strategy Before Spend
We agree business outcomes and constraints before launching campaigns.
Commercially Relevant KPIs
We review lead quality, revenue and other useful outcomes—not clicks alone.
Creative + Media Together
Ad performance improves faster when copy, design and media buying share a testing plan.
Clear Monthly Fees
Agency management fees are separate from the media budget you control.
Account Ownership
We work in your accounts with permissions agreed in advance where possible.
Search + Paid Social
The channel mix follows user intent rather than a one-platform sales pitch.
Consistent Experimentation
We document hypotheses and what each creative, audience or keyword test teaches us.
Post-Click Thinking
Landing pages, offers, speed and follow-up are part of the performance discussion.
Transparent Reporting
Understand what changed this month, why it mattered and what happens next.
Frequently asked questions
What does PPC stand for?
PPC means pay-per-click, a common advertising pricing model. We also manage paid campaigns charged by impression or conversion, depending on the platform.
Which ad platforms do you manage?
We work across Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads and TikTok Ads where suitable. We recommend channels based on audience and budget.
Is the advertising budget included?
No. Your management fee is the higher of the package’s monthly minimum or its percentage of actual ad spend. Advertising costs are paid separately to the ad platform through your own account.
What advertising budget should I start with?
It depends on your industry, goals and cost per result. We review your economics and recommend a realistic testing budget before you commit.
Do I need a new website to run ads?
Not always. We can review your existing site or landing page and recommend focused improvements where friction affects results.
Do you create ad images and videos?
Copy variants and creative direction are included within each tier. New photography, filming, extensive video editing and large creative-production batches are scoped separately.
How quickly can we launch?
A straightforward campaign may launch within one to two weeks after we receive account access, creative, approvals and valid tracking. More complex setups take longer.
How often will you optimize the campaigns?
We monitor performance and optimize on a schedule appropriate to each plan and the volume of data. We avoid making unnecessary changes that disrupt learning.
How will you measure success?
We agree commercially meaningful KPIs such as qualified leads, acquisition cost, purchases, booked calls or attributable revenue, along with tracking limitations.
Can you guarantee leads, sales or ROAS?
No responsible agency can guarantee fixed results. We can commit to a defined process, testing cadence, reporting and clear communication.
How do the duration discounts work?
The 3-month commitment discounts both the minimum management fee and ad-spend percentage by 10%. The 6-month commitment discounts both by 20%. Your advertising budget itself is never discounted.
Will I keep access to the ad accounts?
Yes, we prefer campaigns to run in client-owned ad accounts, using agreed access permissions. Ownership and credentials are confirmed at onboarding.
