Coach360
A complete visual and marketing system to make a complex coaching platform easy to understand and promote.
FranceOngoing since Nov 2024Video · UI/UX · Email
+350%
App user acquisition
View full case study
Your virtual marketing department.
One team. Every growth priority.
Get strategic direction and hands-on marketing execution without assembling a full in-house team. Your #Knights department plans, creates, launches, measures and improves the work that moves your business forward.
Trusted by 60+ startups and global brands, across 20+ industries.
The problem
Growing a business is hard.
Growing a business is hard.
Running marketing alone is harder.
“
We need marketing, but cannot hire a full department.
Get access to a coordinated team of specialists at a defined monthly commitment rather than making multiple permanent hires.
“
Our founder is still doing all the marketing.
Move the planning, production queue and campaign follow-through to an accountable team while retaining approval and direction.
“
We have freelancers, but nobody owns the overall plan.
One marketing lead connects individual tasks to business goals, briefs specialists and keeps priorities aligned.
“
We post content, but there is no strategy behind it.
Build an editorial and campaign calendar from your offers, audience, seasonal moments and funnel gaps.
“
Our campaigns start fast and then stall.
Create a predictable workflow for briefs, approvals, publishing, monitoring and monthly improvements.
“
Design, content and ads never look like the same brand.
Bring messaging, creative direction and execution into a consistent system across priority channels.
“
We need both strategy and people who actually execute.
Combine senior oversight with specialist production, so the roadmap does not become a document nobody uses.
“
We do not know what marketing is actually delivering.
Connect reporting to useful business indicators—qualified leads, inquiries, conversion trends and channel efficiency.
“
We want to scale without adding management overhead.
Increase your capacity and workstreams as the business grows, keeping one clear point of contact throughout.
One connected department
Not another vendor.
Not another vendor.
A marketing team that works with yours.
Instead of buying disconnected tasks, you get a shared plan, a named marketing lead and the right specialists activated against agreed priorities.
01
Ownership
One accountable lead coordinates priorities, approvals and deadlines across the work you commission each month.
0102
Specialist Depth
Use strategists, designers, content, paid, SEO and analytics support when the roadmap calls for them.
03
Predictable Capacity
Defined monthly capacity, agreed deliverables and a visible task board keep expectations clear on both sides.
04
Connected Decisions
Creative, channels and measurement operate against one scorecard, so learning in one place informs the next move.
04
The model
One marketing goal.
Find your
Virtual Marketing
One marketing goal.
Three ways to get there.
Compare an in-house team, separate freelancers, and a coordinated virtual department. Choose the model that matches your workload, budget and need for specialist support.
Find your
best fit.
What matters when choosing how to run your marketing.
Specialists without full-time hires
Strategy and execution together
One accountable marketing lead
Creative + performance alignment
Shared plan and task visibility
Reporting and optimization
No employee recruitment
Defined monthly cost and scope
Scale capacity as needs change
Less supplier coordination
Ongoing brand and campaign context
Client owns accounts and data
OPTION 01In-house
In-house
team
Permanent internal staff and management.
✕Requires new staff hires
~Depends on team mix
✓If you appoint a lead
~Depends on roles hired
~Build an internal process
~Requires analytics capacity
✕Hiring and onboarding needed
~Payroll is fixed; scope shifts
✕Headcount changes take time
~Internal management required
✓Retained in internal team
✓Your company controls access
Virtual Marketing
Department
One lead. Multiple specialists.
One growth plan.
✓SEO, creative, content & paid expertise
✓One joined-up growth roadmap
✓One point of contact
✓Design and channels work together
✓Monthly priorities and task board
✓Regular reviews and clear next steps
✓Kick off without staff hiring
✓Transparent plan and hours
✓Move between service tiers
✓One coordinated delivery team
✓Continuous monthly context
✓Your accounts stay yours
OPTION 02Independent
Independent
freelancers
Individual skills hired for specific projects.
✓Hire by assignment
~Varies by contractor
✕You coordinate the team
~Requires separate briefs
~Set up across vendors
~Often a separate brief
✓Contractors, not employees
~Depends on project fees
✓Subject to availability
✕Manage separate suppliers
~Depends on continuity
✓Set in your agreements
Inside your department
The marketing capabilities you need.
The marketing capabilities you need.
One coordinated team.
Fractional Marketing Leadership
A named marketing lead turns your commercial goals into a quarterly roadmap, chooses priorities and coordinates the specialist work.
Campaign & Channel Management
We plan and operate the priority channels in your scope, keeping creative, timing, tracking and approvals connected.
Creative, Content & Design
An on-demand production bench for your agreed content mix: graphics, campaign concepts, copy, email assets and landing-page visuals.
SEO, AEO & Organic Growth
Search and answer visibility support—technical priorities, on-page improvements, editorial briefs and content updates, scaled to your plan.
Email, CRM & Lifecycle
Turn one-off attention into continued relationships with basic email workflows, customer messaging and lead-nurture campaigns.
Analytics & Continuous Improvement
Set meaningful KPIs, review channel performance and turn monthly reporting into a prioritized testing and improvement queue.
What you actually get
A working department.
A working department.
Not just a monthly report.
Every engagement has a visible plan and regular output. The exact mix is shaped around your package capacity and priority channels—not a promise of unlimited deliverables.
01
A named marketing lead
Your main point of contact owns the monthly plan, briefs, coordination and progress against agreed goals.
02
90-day priorities & monthly sprint plan
A practical roadmap with this month’s tasks, due dates, dependencies and assigned owners.
03
Active campaign and content queue
An agreed set of channel, design, copy or campaign tasks—tracked from brief through approval to delivery.
04
Brand-consistent execution
Creative assets and messaging produced within your existing brand system, with review points before publication.
05
Shared performance scorecard
Monthly reporting across the KPIs accessible through your accounts, with limitations and attribution clearly explained.
06
Improvement backlog & next actions
A short list of learnings, tests and next priorities so each month builds on the last.
How it works
Your 5-step virtual department launch
A structured onboarding followed by a repeatable monthly operating rhythm. Work volume is agreed against your subscription capacity.
Phase 1
Discovery & Access
Days 1–5
- Understand offers, audience, sales process and targets
- Review existing accounts, campaigns and brand assets
- Agree points of contact, access and approvals
Phase 2
Audit & Prioritize
Week 1–2
- Identify fast fixes, gaps and current constraints
- Pick the highest-value workstreams for this plan
- Baseline measurable KPIs and needed tracking
Phase 3
Roadmap & Team Setup
Week 2
- Build a practical 90-day plan with owners
- Assign specialist capacity and review milestones
- Set the shared calendar, task board and reporting
Phase 4
Production & Launch
Monthly sprints
- Brief, produce and approve assigned deliverables
- Manage agreed channels and campaign launches
- Track progress and unblock dependencies together
Phase 5
Review & Improve
Every month
- Share results, actions and unresolved blockers
- Reprioritize based on performance and business needs
- Plan the next sprint and adjust capacity if required
Who it is for
Built for different markets.
Built for different markets.
Flexible enough to grow with you.
Your marketing department should adapt to your customer journey, internal resources and sales model, not force your business into a generic set of deliverables.
Industries we can support
💼 B2B & SaaS
Positioning, demand generation, sales enablement and CRM-linked lead nurturing for longer buying cycles.
🏕️ Travel & Tourism
Content, seasonality planning, partnerships and campaign coordination aligned to inquiries and bookings.
📱 Apps & Sports
Product launches, retention messaging, content and acquisition testing across priority channels.
💳 Fintech & Finance
Credible, reviewable marketing programs with careful approval workflows and clear performance reporting.
🏗️ Construction & Real Estate
Project-led content, lead capture, sales support and campaign coordination for considered purchases.
🛒 E-commerce & DTC
Creative launches, lifecycle messaging, SEO tasks and acquisition coordination grounded in margins and revenue.
🩺 Health & Wellness
Educational content, trust-building brand communications and compliant review processes where applicable.
🍽️ Food & Hospitality
Local discovery, reputation, promotions and seasonal calendars tied to real footfall and booking goals.
🎓 Education & Coaching
Enrolment-focused landing page briefs, content, events and lead nurturing through the decision journey.
The right fit for your stage
🚀 Startups
A lean marketing function to establish foundations and launch campaigns without early fixed payroll.
🏢 Established Companies
Extra strategic leadership and execution capacity beside a small internal team.
🤝 B2B Companies
Cross-functional messaging, content and lead development with sales-team feedback loops.
🛍️ B2C Brands
Consistent creative and coordinated channels for launches, acquisition and repeat customers.
📍 Small & Local Businesses
A practical marketing owner and predictable execution, tailored to local priorities and budget.
Cross-disciplinary work. Real results.
Selected #Knights client work across multiple services. Project outcomes are not attributed to a virtual marketing department unless stated in the individual case study.
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Our rating based on verified client reviews
Your marketing bench
Meet your #Knights
Meet your #Knights
virtual marketing team
One accountable marketing lead, backed by cross-functional specialists. Your monthly priorities determine which roles are activated—not seven full-time people assigned to every package.
One marketing leadShared production queueFlexible specialist hoursMonthly KPI reviewScale without hiring
01Account & Delivery Lead
Owns onboarding, the shared work queue, communication and delivery deadlines.
02Fractional Marketing Lead
Sets priorities, connects marketing to business goals and steers the quarterly roadmap.
03Growth & Performance Specialist
Supports campaign structure, channel tests and paid-media optimization when included in scope.
04Creative Director & Designer
Builds consistent design direction, creative assets and marketing collateral for priority work.
05SEO & Content Strategist
Guides organic search tasks, editorial priorities and on-page improvements.
06Content & Lifecycle Specialist
Produces channel copy, email communications and nurture flows within agreed capacity.
07Data & Analytics Specialist
Reviews KPIs, highlights gaps and turns reporting into the next list of actions.
Clear responsibilitiesWe run the work.
What
We run the work.
You keep control of the business.
Outsourcing works when ownership and approvals are explicit. We define a practical collaboration model before the first campaign goes live.
What handles
One coordinated team to plan, create and execute your agreed marketing priorities.
- Marketing roadmapMonthly priorities and shared task board.
- Specialist coordinationBriefs, reviews and handoffs.
- Creative productionApproved designs, content and copy.
- Channel executionCampaigns included in your plan.
- ReportingPerformance and next steps.
What you retain
You own the big decisions. We manage the delivery.
- Business goals and priorities
- Accounts, data and budgets
- Brand and legal approvals
- Sales and product knowledge
- Approval of extra work or spend
Monthly subscriptions
Your own marketing team.
Your own marketing team.
A predictable monthly fee.
Choose how much coordinated strategy and execution you need. Team hours are shared across the selected workstreams, with transparent boundaries and no long-term hiring overhead.
1 / 4
Proposed starting fees for a shared specialist team, not full-time employees. Hours cover meetings, strategy, design, copy, implementation and reporting; work is prioritized, not unlimited. Ad spend, paid tools, video shoots, printing and major web builds are extra. 3/6-month discounts require an ongoing contract; final deliverables and terms are agreed before kickoff.
Build your department
Need marketing and
Need marketing and
extra production?
Add specialist hours, content production, SEO, paid campaigns, web development or one-off creative projects to your monthly plan. We scope the workload and show you exactly what is included.
Calculate Your Quote
Why #Knights
Why brands choose #Knights
Why brands choose #Knights
as their marketing department
Senior oversight and practical specialist support under one roof. More continuity than ad-hoc outsourcing and more flexibility than adding permanent headcount.
🎯 One Owner, Many Skills
A named marketing lead holds the roadmap together while specialists work on the active priorities.
⚙️ Strategy That Ships
Plans move into tasks, creative, launches and reviews rather than staying in an untouched presentation.
📆 Reliable Monthly Rhythm
A shared work queue, agreed check-ins and clear handoffs create dependable momentum.
🤝 Collaboration, Not Handoff
We work with your decision-makers, sales team and existing suppliers instead of replacing context you already have.
💰 Lower Fixed Overhead
Flexible outsourced capacity can cover several needs without the permanent cost of assembling an equivalent internal team.
🧩 Build Around Your Priorities
Use your allocation for the work that matters this month—not a rigid list of posts no one needs.
📊 Reporting You Can Use
Performance is discussed in plain language with decisions, blockers and next actions.
🛠️ Real Production Skills
Design, content, campaigns, search and reporting are supported by people who work in those disciplines.
🔁 Continuous Improvement
Monthly reviews feed a small backlog of tests, optimizations and fixes.
🔐 Your Accounts Stay Yours
Clients keep control of their advertising accounts, data, access rights and approval decisions.
🌍 International Mindset, Lean Team
Collaborate across markets and languages with an efficient delivery model and clearly scoped capacity.
FAQ
Frequently asked questions
What is a virtual marketing department?
An external, coordinated marketing function with a named lead and shared specialist capacity. Instead of hiring each role internally, you agree on the priorities and your #Knights team plans and executes work within a monthly scope.
Is this the same as a traditional marketing agency?
Not quite. This model focuses on ongoing ownership, a shared roadmap and cross-channel prioritization. We work more like an extension of your business, while still operating through a defined service agreement rather than as your employees.
Who will be my main point of contact?
A named account or marketing lead coordinates the schedule, collects feedback, assigns the work and runs the agreed review cadence. The lead is supported by specialists as needed.
Do I get every specialist listed on this page?
You get access to the relevant skills within your booked hours, not seven full-time employees. We activate roles as the roadmap requires and make the allocation visible.
What do the monthly hour limits mean?
The 12-, 24- and 40-hour plans are shared team capacity. Planning, calls, design, writing, campaign work and reporting all draw from that allocation. We agree priorities, track use and scope extra capacity before exceeding it.
Can you take over our existing marketing accounts?
We can work in existing approved accounts with appropriate access, permissions and handover. Your organization remains the owner of its accounts, advertising budgets and data.
Does the fee include advertising spend?
No. Media budgets are paid directly to the advertising platforms, while tools, paid assets, production shoots, printing and major development work are billed or approved separately.
What if we only need SEO or social media?
We can focus the department on one main channel, or you can commission one of our dedicated service packages instead. We will recommend the leanest structure for your needs.
How quickly can the team start?
After the agreement, kickoff usually begins with a discovery and access phase. The first two weeks are normally used to review accounts, set priorities and establish the work queue; campaign launch timing depends on approvals and assets.
How do you measure success?
We agree suitable KPIs at kickoff, which can include qualified leads, inquiries, traffic, conversion rates and campaign efficiency. Monthly reviews discuss what the available data supports, including attribution limitations.
Can you work with our in-house marketing manager?
Yes. We can provide execution capacity or specialist leadership alongside your internal team. Responsibilities, handoffs and approval rights are agreed up front.
Can we upgrade or change our plan?
Yes, subject to scheduling and an updated scope. Larger channel needs or temporary campaigns can be handled with added hours or a separately quoted project.
How do the 3- and 6-month discounts work?
The pricing selector shows illustrative monthly fees with 10% off for a 3-month commitment and 20% off for 6 months. The quoted agreement confirms actual services, start dates, billing, cancellation and taxes.
