Coach360
A complete visual and marketing system to make a complex coaching platform easy to understand and promote.
FranceOngoing since Nov 2024Video · UI/UX · Email
+350%
App user acquisition
View full case study
Marketing Strategy & Audits that turn Guesswork into a Growth Plan
A full audit of your channels, funnel and spend, followed by a clear, prioritized strategy your team can actually execute, delivered by senior strategists.
Trusted by 60+ startups and global brands, across 20+ industries.
The problem
Marketing problems brands bring
Marketing problems brands bring
to us on day one
“
We're spending on marketing, but can't see what's working.
We audit your tracking, attribution and reporting, then show exactly which channels and campaigns earn their budget, and which don't.
“
Every channel is run by a different vendor, with no shared plan.
One strategy, one set of goals and one roadmap that aligns SEO, paid, social, content and email instead of letting them compete.
“
We're not sure who our best customer really is.
Customer data, interviews and market research turn vague target groups into sharp ICPs and personas your whole team can use.
“
Competitors keep outranking and outselling us.
A competitor benchmark across channels, messaging and offers reveals where they win, where they're weak and where you can take ground.
“
We launched something new and nobody noticed.
Go-to-market plans with clear positioning, channel sequencing and launch timelines, so the next launch lands.
“
Our messaging sounds like everyone else's.
Positioning and messaging frameworks that say what only you can say, and make it consistent across every touchpoint.
“
We have plenty of reports, but no decisions.
Dashboards built around the few metrics that matter, plus a decision framework for what to scale, fix or stop.
“
Our budget is spread thin across too many channels.
We prioritize the two or three channels with the strongest fit and return, then reallocate budget where it compounds.
“
We're growing fast and marketing hasn't kept up.
An operating model, team structure and priorities that match the stage you're at, not the one you were at last year.
Why strategy first
Execution is expensive.
Execution is expensive.
Direction is cheap.
Most marketing budgets leak through unclear goals, the wrong channels and untested messaging. A sharp strategy fixes that before a single ad or post goes live.
01
Clarity
Know exactly who you're selling to, what you're saying, and why it's different. Every tactic gets easier when the strategy is clear.
0102
Focus
A prioritized roadmap replaces random acts of marketing with a few bets that move the numbers that matter.
03
Efficiency
Budget flows to the channels that return, wasted spend gets cut, and the team stops rebuilding the plan every quarter.
04
Alignment
Founders, sales and marketing work from the same goals, KPIs and story, so growth stops depending on who shouts loudest.
04
Services
Strategy & audit services
Strategy & audit services
for every stage and channel
Full Marketing Audit
A 360° review of your channels, funnel, content, tracking and spend, scored against best practice and your competitors, with quick wins you can act on immediately.
SEO & Website Audit
Technical health, content gaps, keyword opportunities and conversion blockers, so your site earns traffic and turns it into leads.
Paid Media Audit
Account structure, targeting, creative, landing pages and attribution across Google, Meta, LinkedIn and TikTok, with a plan to cut waste and scale what works.
Marketing Strategy & Roadmap
Positioning, audience, channel mix, budget and a 90-day roadmap with owners and KPIs, built to be executed, not filed away.
Brand Positioning & Messaging
A clear value proposition, messaging hierarchy and tone of voice that separate you from competitors and stay consistent everywhere.
Go-to-Market & Launch Strategy
Launch plans for new products, markets or segments, from offer and pricing angle to channel sequencing, timeline and measurement.
Deliverables
What's inside your audit & strategy
No 80-page decks that nobody reads. You get a clear diagnosis, a scored picture of where you stand, and a plan with priorities, owners and numbers.
01
Marketing scorecard
Every channel and funnel stage rated against best practice and competitors, so you see strengths and gaps at a glance.
02
Competitor benchmark
How three to five competitors position, spend and perform across channels, and where the open opportunities are.
03
Audience & positioning
Defined ICPs, personas, value proposition and messaging hierarchy your sales and marketing teams can use the next day.
04
Quick wins list
Fixes you can ship in the first two weeks, ranked by impact and effort, often paying for the audit on their own.
05
90-day roadmap & budget
Prioritized initiatives with owners, timelines, budget split per channel and the KPIs each one is accountable for.
06
Measurement framework
Tracking fixes, dashboard spec and a reporting cadence, so decisions keep getting better after the handover.
Process
Our 5-phase strategy & audit framework
From kickoff to a plan in motion, typically in four to six weeks.
Phase 1
Kickoff & Discovery
Week 1
- Goals, constraints and success criteria agreed
- Access to analytics, ad accounts and CRM
- Stakeholder and customer interviews
Phase 2
Audit & Research
Weeks 1–2
- Channel, funnel, content and tracking review
- Market, audience and competitor research
- Scorecard and quick wins delivered early
Phase 3
Strategy & Roadmap
Weeks 3–4
- Positioning, ICP and messaging framework
- Channel mix, budget split and KPI targets
- Prioritized 90-day roadmap with owners
Phase 4
Presentation & Handover
Week 5
- Strategy workshop with your team
- Briefs for in-house teams or vendors
- Dashboard and reporting setup
Phase 5
Execute & Optimize
Ongoing
- Execution by #Knights or your team
- Monthly strategy reviews and reprioritization
- Scale what returns, stop what doesn't
Industries
Strategy expertise across
Strategy expertise across
industries & business types
Every market has its own buyers, cycles and channels. We build strategy around how your customers actually decide, not a generic template.
Industries we specialize in
💼 B2B & SaaS
Pipeline-focused strategy: ICP definition, demand gen vs. lead gen balance, sales alignment and metrics that tie marketing to revenue.
🏕️ Travel & Tourism
Seasonality planning, OTA vs. direct booking strategy, and content and paid mixes that turn inspiration into reservations.
📱 Apps & Sports
Acquisition, activation and retention audits, store presence and paid funnels built around installs and active users.
💳 Fintech & Finance
Compliant positioning, trust-building content strategy and measurement for products with longer, higher-stakes decisions.
🏗️ Construction & Real Estate
Lead quality over lead volume: local targeting, project-led storytelling and CRM-connected tracking for long sales cycles.
🛒 E-commerce & DTC
Unit economics, channel profitability, retention and creative strategy audited against margins, not just ROAS.
🩺 Health & Wellness
Responsible, expert-led positioning and patient journeys that build trust and bookings within the rules of your market.
🍽️ Food & Hospitality
Local demand, reviews, events and seasonal campaigns mapped to covers, bookings and repeat visits.
🎓 Education & Coaching
Enrollment funnels, offer positioning and content strategy that turn an audience into a steady flow of students.
Built for every business type
🚀 Startups
Positioning, first-channel selection and a lean plan that finds traction before the budget runs out.
🏢 Established Companies
Full audits that cut legacy waste, modernize the channel mix and set a strategy the whole organization can follow.
🤝 B2B Companies
Account-based targeting, sales and marketing alignment and pipeline metrics that hold up in the boardroom.
🛍️ B2C Brands
Audience, creative and channel strategy that balances reach, performance and retention at scale.
📍 Small & Local Businesses
Practical, local-first plans that focus limited budgets on the channels that bring customers through the door.
Results, not just promises.
BabaCamper
A booking-ready website and SEO strategy that brought international travellers to a Moroccan campervan brand.
Morocco6-month engagementWebsite · Booking · SEO
11K
Monthly organic visitors in 3 months
View full case study
BCIF
A marketing-led digital overhaul: new website, SEO content engine, reporting and investor-focused positioning.
Switzerland3-month projectSEO · Website · Content
+1,200%
Organic traffic growth
View full case study
Well Built Consulting
Brand voice, social design and an always-on content engine for US construction consultants.
United States6-month projectBrand · Social · Video
104
Promotional posts in 4 months
View full case study
BCIF Gold
A fast-moving digital launch combining the website, content, social assets and a memorable 3D coin identity.
Slovenia1-week launchWebsite · Content · Design
1 week
Project delivery time
View full case study
Our rating based on verified client reviews
Your team
Meet your #Knights
Meet your #Knights
strategy team
Senior strategists and channel specialists who have run the campaigns, not just read about them. We assemble the team around your industry, channels and goals.
Senior talent, lean costCross-channel specialistsAI-assisted researchAudit to roadmap in weeksExecution ready
01Account Lead
Your single point of contact. Runs the timeline, workshops and approvals and keeps everyone aligned.
02Lead Marketing Strategist
Owns the audit, positioning and roadmap, and makes the calls on where your budget and effort should go.
03Data & Analytics Specialist
Audits tracking and attribution, builds dashboards and turns messy data into decisions.
04SEO & Content Strategist
Reviews your site, search visibility and content, and maps the gaps competitors leave open.
05Paid Media Specialist
Audits Google, Meta, LinkedIn and TikTok accounts for waste, structure and scale potential.
06Brand & Messaging Strategist
Shapes value proposition, messaging frameworks and tone of voice that hold across every channel.
07Social & Creative Strategist
Assesses your social presence and creative, and defines formats and pillars that fit your audience.
Pricing
One-off audits or strategy on subscription
Start with an audit, get a full strategy sprint, or keep a senior strategist on your team every month.
1 / 4
Build your package
Need strategy and
Need strategy and
other services?
Combine SEO, paid media, content, social, creative or development with your strategy plan. Use our quote calculator to shape one package around your goals.
Calculate Your Quote
Why #Knights
Why brands choose #Knights
Why brands choose #Knights
for marketing strategy
Senior strategy expertise through flexible projects and subscriptions. Consulting-grade thinking without consulting-grade invoices.
📊 Data Before Opinions
Every recommendation is backed by your analytics, customer research and competitor data, not what's trendy this quarter.
🛠️ Built by Practitioners
Our strategists run SEO, paid, social and content campaigns every day, so the plan reflects what actually works in-channel.
👥 A Team, Not a Consultant
Strategist, analyst and channel specialists review your marketing together, so nothing is seen through a single lens.
📋 Execution-Ready Plans
Roadmaps come with owners, timelines, briefs and KPIs, ready to run with your team, your vendors or ours.
💰 Best Cost Arbitrage
Senior-level talent at a fraction of EU/US costs. Same depth of thinking, more flexibility, zero overhead.
⚡ Weeks, Not Quarters
Audit findings in days, full strategy in four to six weeks. Fast enough that the plan is still relevant when it ships.
🎯 Prioritized, Not Padded
You get the few moves that matter most, ranked by impact and effort, instead of a long list nobody can act on.
🤝 Strategy + Delivery Together
One team can take the roadmap into execution across SEO, paid, social, content, design and development.
🤖 AI-Assisted Research
AI speeds up market, competitor and audience research, so more of the budget goes into thinking and less into collecting.
🔍 Total Transparency
You see the data, the reasoning and the trade-offs behind every recommendation, in plain language.
🛡️ Results-Obsessed
KPIs agreed upfront. If the plan isn't working, we revisit it and course-correct at no additional cost.
FAQ
Frequently asked questions
What's the difference between an audit and a strategy?
An audit tells you where you stand: what's working, what's broken and where the gaps are. A strategy tells you where to go next: positioning, channel mix, budget and a roadmap. Most clients start with the audit and move into strategy.
How long does a marketing audit take?
A full audit typically takes one to two weeks once we have access to your accounts. A complete strategy sprint, including the audit, takes four to six weeks.
What do you need from us to get started?
Read access to analytics, ad accounts, CRM or sales data, plus an hour or two with key stakeholders. We'll send a short checklist at kickoff.
Do you only audit, or can you also execute the plan?
Both. You can take the roadmap to your in-house team or vendors, or the wider #Knights team can run SEO, paid, social, content, design and development from it.
Can you audit just one channel, like SEO or paid ads?
Yes. Single-channel audits for SEO, paid media, social or your website are available as standalone projects or as part of a fractional strategy plan.
Is this useful if we're a startup with little data?
Yes. For early-stage brands we lean on market research, competitor analysis and customer interviews to set positioning and pick the first channels worth testing.
Will the strategy work with our existing agencies?
Yes. We regularly produce roadmaps and briefs that other vendors execute, and the fractional plan can include oversight of their work.
What does "fractional strategy" mean?
A senior strategist works with you a set number of hours each month, acting like a part-time head of marketing: planning, reviewing performance, running audits and guiding your team or vendors.
How do you measure the success of a strategy?
Against KPIs agreed at kickoff, such as pipeline, cost per acquisition, revenue per channel or organic growth, tracked in a live dashboard and reviewed at regular check-ins.
What does the final deliverable look like?
A concise strategy document and workshop, a scored audit, a 90-day roadmap with owners and KPIs, messaging frameworks, and briefs or specs ready for execution.
Which industries do you know best?
B2B and SaaS, travel and tourism, apps and sports, fintech, construction, real estate and e-commerce, though the process adapts to any market.
Can you help us set up tracking and dashboards?
Yes. Our analytics specialist audits your tracking, fixes gaps in GA4 and ad platforms, and sets up dashboards around the metrics that matter.
Is the audit confidential?
Always. We sign an NDA on request and your data, findings and strategy are never shared or reused.
